kamenitza-bottle-opener-ad-2How do you you steal market share in a crowded beer segment when there really isn’t all that much difference between your product and others on the shelf?

Make a lot of noise, and hope that a lot of the people who hear you make impulse purchases  of your product over the other guy’s.

Kamenitza has done just that touting their new “Maxi-PG” pop top bottle.  I have no idea why it is worth promoting, but I did buy two of the new style bottles tonight in my first trip to the beer aisle since seeing their ads over the weekend.    They even turned a sculpture outside of the National Stadium into a couple of giant sized bottle tops.  That got my attention!

Has anyone seen this elsewhere?
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