How do you you steal market share in a crowded beer segment when there really isn’t all that much difference between your product and others on the shelf?
Make a lot of noise, and hope that a lot of the people who hear you make impulse purchases of your product over the other guy’s.
Kamenitza has done just that touting their new “Maxi-PG” pop top bottle. I have no idea why it is worth promoting, but I did buy two of the new style bottles tonight in my first trip to the beer aisle since seeing their ads over the weekend. They even turned a sculpture outside of the National Stadium into a couple of giant sized bottle tops. That got my attention!
Has anyone seen this elsewhere?
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