Swedish home goods megastore IKEA is using a giant sized chair to promote the opening of its first store in Bulgaria.
An Elemag supermarket in Sofia joined in the celebration with a display of ball dress window designs.
Ariana takes advantage of the prominent location of a residential block across from the National Palace of Culture (NDK) to set up a very visible beer ad.
Here the number 10 tram sports an advertisement for the Cervantes Institute in Sofia.
The number 7 tram rumbling down Boulevard Bulgaria clad in an advertisement for Domaine Boyar wines.
Kamenitza created a clever on site beer advertisement by turning a sculpture outside the National Stadium into a couple of giant sized bottle openers.